I have been a Cineworld Unlimited member for longer than I can remember and I'm not going to deny it, I love it! The ability to go to the cinema whenever I want without having to pay for a ticket thanks to one monthly subscription, and with todays ticket prices it's great value for money. As you might have guessed, I write a movie blog, imagine how expensive that hobby would be without an Unlimited Card. But I started to wonder how the monthly subscription I pay affected box office takings for individual movies so I sent them an email. The response I got was not helpful:
Now I understand that in a competitive market you have to protect important information but given the success of Unlimited I was expecting a little sharing on Cineworld's part. Odeon have obviously noticed the success of Unlimited because they now offer a similar service in the form of Limitless, which starting at £17.99 a month is still more expensive than Unlimited.
As annoying as Cineworld's response is I'm not going to cancel my Unlimited card. Without sounding like an advert it is great value for money. However, I will keep bugging them for information on how Unlimited affects box office takings.
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